Monday, January 27, 2020

Indian watch industry

Indian watch industry Indian Watch industry is estimated to be around 1600 crores and Titan is riding on top of it with a market share of over 50%.This is a super brand that has changed the way we look at ( or wear) watches. A marketing success story, Titan is a brand that will be of interest to most of the marketers. Titan , a brand from TATA was launched in 1987. During that time Indian watch market was dominated by HMT . At that time watches were seldom stylish and was catering to the basic need of knowing the time. Titan changed all that. With its stylish watches and smart advertising ,Titan took the market by storm. Titan infact changed the way watches was manufactured and marketed in India.HMT , a public sector company seldom bothered to respond. Titan initially pioneered the concept of Gifting watches. The ads captured the essence of gifting and along with the trendy music, easily caught the imagination of the market.Customers who were fed up with ugly time machines welcomed the brand and Titan had a dream run for many years. Titan faced lot of problems later when the competition began to eat up the lower end of the market. Besides that, there was another problem. The brand was lacking innovation. To be more precise, the customers were bored by Titan.There was nothing new. Gifting proposition was no longer working . During this period, Titan made a big mistake. It wanted to play the volume game. For that Titan launched another brand Sonata. Sonata was a huge success because it was a cheap product but at the cost of the mother brand Titan. Titan was perceived to be a premium brand but with Sonata ( at that time Sonata from Titan) endorsed by Titan took away the premium image from the mother brand. It was a big costly mistake. Titan realised this mistake and took away the Titan brand from Sonata. Now Sonata is endorsed by Tata not Titan. Titan realising that the market wanted something to be excited about watches began an extensive marketing campaign. Titan carefully segmented the market and developed different subbrands for each segment. Sub brands like Edge, Steel, Dash, Nebula , Classique, Royale, Fast Track , Raga, and the recently launched Wallstreet . By having various products / models and subbrands, Titan was able to create freshness about the brand. Titan also moved away from gifting . Titan was positioning itself as a fashion accessory rather than a time keeping device.Titan also found its persona in Aamir. Aamir provided the much needed edge to the brand. Titan was careful in keeping the brand above the celebrity.The ads were fresh and neatly executed. Titan also was pushing another strategy . Watches was perceived as a one time buy and consumers seldom owned multiple watches. So Titan pushed the concept of Matching Watches to Clothes in the recent commercials. Since men are becoming more serious customers of fashion accessories, this is strategy that is worth trying out. For Titan, even if the concept fails, It has created the much needed freshness in the brand.Titan also made its presence in the ladies watch segment. It have a sub brand Raga targeting the upwardly Mobilee ladies in the premium segment. Titan also relaunched the FastTrack brand of watched aiming the target segment of 18-30 yrs old. Earlier Fasttrack was targeted at 20-25 year olds and positioned along the line Cool watches from Titan. Then the company found out that the youth in the age group of 11-20 years account for 42% of watch buying in India. Based on this insight the company relaunched the brand lowering the target segment to 18-30 year olds with the baseline How many you have?. Again the strategy aimed at promoting the multiple watch owning concept. Fasttrack also launched a range of fashion accessories like Sunglasses trying to be a lifestyle brand. Indian watch market is clearly segmented and lot of serious players are fighting out in these segments . The lower volume segment has HMT, Sonata , Maxima fighting it out. The mid segment has Titan, Timex etc and the premium segment has Titan ,Citizen etc. The super premium segment is also hotting up with lot of international brands setting shops in India. Titan has carefully created a market for itself through careful segmentation and branding strategies.It is a brand that showed the world that Indians are good in Branding.

Sunday, January 19, 2020

Julia Serano, Whipping Girl Book Review

I found this book as disturbing but yet inspiring as well. This book is about a transsexual male to female. Transsexual is a person who has undergone a sex change operation whose sexual identification is entirely with the opposite sex. I could say that the book is disturbing because as I go through words and sentences, images keep showing up in my head. He was discriminated because of his change of sex and his behavior (girly boy). Being discriminated didn't let him to keep being all sad and sorrow. He stopped himself for being let down by people around him. He really is a brave man for writing the book. In this book, he writes about his experience and his feelings. I could not imagine if I was he. I could not imagine what does it feels like to be in his shoe. After reading the book, I was inspired by him. I think that people need to stop judging and stop discriminating. Everyone either transsexual or normal, we need to be treated the same way. Transsexuals are human too. They have feelings and thoughts. They could be hurt just like the normal people. Normal people don't have the rights to bully just because they think that they are more superior to people like them and try to make them feel like they are the outsiders and make them feel inferior. I did some research and found this video on YouTube. The video is about a transsexual woman, Samantha Lauzon. I think he is the first transsexual ever who has to courage to finally speak out about he life. On the video Samantha Lauzon said that he didn't understand his body and thoughts and Samantha Lauzon didn't know what he was doing. As a child he got bullied and attempted suicide. But finally he realized that he was wrong and he finally realizes the need to change in order for him to be happy. And it is true that as time goes by, it gets better. All the things that happened are really sick and sad. People need to know about them and how they feel. Its people’s job to try to understand transsexuals either from male to female or female to male. It is their job to educate themselves. Ending your life is never the answer. Suicide is the permanent answer or solution to a temporary problem. No matter who we are and no matter what we have accumulated and accomplished and what the position are we in our lives, one thing that we need to know and is certain; you will die and only God knows when. In other words, suicide is really a bad way to solve a problem. One thing that people need to know is; we need to be realistic and true to ourselves. There will always be people who judge us for one thing or another. We are rich or poor or tall or short or fat or thin. What matters is our own self-image. How we see ourselves is what matters no matter what gender you are. To keep a healthy outlook and know that no matter what anyone says you were in fact meant to be here on this earth right now right here just the way you are. Trans, Gay,? Bi or anything. What makes you different makes you special believe that and pass it on the other people.

Saturday, January 11, 2020

Colonial Case

CBC Colonial Broadcasting Case Run regression he Regression Model For a detailed description of the variables and the defined statistical terms used in this report, see    [ Annex 1 ]. Based on the sample data provided and the statistical analysis, the following regression equation has been derived: Ratings = 13. 729 – 1. 540*BBS + 1. 281*Winter + 1. 164*Sunday +1. 593*Monday + 1. 854*Fact + 0. 910*(SQRT)Stars + 8. 413*Log (Previous Rating) – 10. 206 *Log (Competition) This equation accounts for 44. 3% of the observed variation in ratings, with a standard error of 1. 97 (see    [ Annex 3 ] for full details). Assumptions for this model can also be found on the same Annex. Methodology Set up the model, choose the data The sample size of 88 observations is greater than 30 and therefore sufficient to be considered representative of the entire population. Ratings was chosen as the most appropriate dependent variable since the success of a network relies on how many peopl e watch their particular program/movie. An initial multiple regression was then run with all the remaining non-transformed variables against ratings.This resulted in an adjusted R2 value of 36%, meaning the regression equation accounts for 36% of the observed variation in ratings. The standard error was 2. 04, and the t-stats showed that every explanatory variable was statistically relevant except ABN, Month and Day (see    [ Annex 7 ]). Intuitively, some data points possibly could have a non-linear relationship and different tests were performed to see what kind of relationships existed. It was concluded that several did exist an

Thursday, January 2, 2020

Obsessive Compulsive Disorder In The Movie As Good As It...

In this day and age, â€Å"OCD† has been commonly associated with words such as â€Å"neat† and â€Å"organized.† While some would believe these qualities to be quite positive, it changes how Obsessive-Compulsive Disorder is viewed to the public. People tend to start to disregard the symptoms while unintentionally influencing others into repeating their actions. Unfortunately, many people aren’t properly educated in anxiety disorders. It becomes a big deal when names, such as Hollywood, that have the power to impact thousands of people’s lives, accurately depicts OCD. The movie â€Å"As Good as It Gets† has Jack Nicholson portraying Melvin Udall who suffers from Obsessive-Compulsive Disorder. Melvin Udall isn’t your ordinary, friendly next door neighbor.†¦show more content†¦According to the DSM-5, the compulsive behaviors are defined as, â€Å"Repetitive behaviors or mental acts performed in response to an obsession or accor ding to rules that must be applied rigidly. The behaviors are not a result of the direct physiologic effects of a substance or a general medical condition. The behaviors or mental acts are aimed at preventing or reducing distress or preventing some dreaded event or situation. However, these behaviors or mental acts either are not connected in a way that could realistically neutralize or prevent whatever they are meant to address or they are clearly excessive.† Some examples would be hoarding, arranging objects, checking on things such as locks, touching/tapping objects, confessing/seeking reassurance, cleaning/washing, counting/repeating actions a certain number of times or until it feels right, and list making. One of the few obsessive thoughts that Melvin suffers from is his fear of contamination. This results in his compulsive behaviors of keeping himself extremely clean and never coming in contact with anyone. He is shown using scalding, hot water and a brand new bar of soap every few seconds to wash his hands. During his showers, he stays there for an unusually long amount of time with moreShow MoreRelatedAs Good as It Gets: Obsessive Compulsive Disorder1721 Words   |  7 PagesAs Good As It Gets: Obsessive Compulsive Disorder I chose the film â€Å"As Good As It Gets† and to focus on the character Melvin. Melvin displays many different behaviors throughout the movie such as anti-Semitic, narcissistic character, mysophobia, and obsessive-compulsive disorder. I will be focusing on the cause and effect of Melvin’s dysfunction to do with his OCD. We will examine the character in the movie and explain the assessment, symptoms, diagnosis, causes, and treatments. â€Å"AsRead MoreMommie Dearest : Movie Analysis1325 Words   |  6 PagesThere are two different types of disorders, personality and psychological. Psychological disorders are behavior patterns or mental processes that cause serious personal suffering or interfere with a person’s ability to cope with everyday life. 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Brooks, and reading the article Perceived Functions Of Worry Among Generalized Anxiety Disorder Subjects: Distraction From More Emotionally Distressing Topics? By T.D Borkovec and Lizabeth Roemer, I noticed many issues that were raised. The movie raises the issue of how individuals are supposed to function with disorders, like obsessive compulsive disorder, along with how their loved ones are to deal with the disorder as well. The articleRead MoreWhy The Government Should Restrict Gun Ownership1445 Words   |  6 PagesGovernment should restrict gun ownership of mentally ill people and people that have criminal records in effort to reduce homicides, suicides, and accidents. The first reason why the government should restrict gun ownership is because the mentally ill can get a hold of guns and use them incorrectly. Also people with wrong mindset can use guns to cause extremely violent acts that can cause casualties that would not be possible without guns. 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