Human Computer Interaction for Consumer Services- myassignmenthelp

Question: Discuss about theHuman Computer Interaction for Consumer Services. Answer: Introduction JB Hi-Fi and Amazon are the two popular retail store in Australia former being popular for selling especially electronic goods while the latter focus on multiple goods ranging from books to groceries and also sell electronic goods. The report will highlight and contrast the two websites run by JB Hi-Fi and Amazon. Overview of Both the Websites JB Hi-Fi is the popular retail store based in Australia and New Zealand. They sell mainly the electronic goods, CD and DVD, video games and home appliances. Amazon another renowned global retail brand recently opened their store at Australia (Klaus 2013). Amazon sells various products ranging from books, CD, DVD, household appliances and toys. Primary Feature of the Websites The website must be considered on the following parameters- the first and foremost impression, the homepage pre-tests, site browsing procedures, the task assay and the execution assay ("Web Design - The Complete Reference: Chapter 5: Evaluating Web Sites - Introduction" 2017). The home page pre-tests help to know the basic purpose of the website, whether the website is serving the purpose or not, the navigation pre-test helps to know whether the hyperlinks within the website are really working. The content of the hyperlinks is checked and determined whether it is fake or is really relevant. Later during the site navigation or browsing procedure, the following tasks are considered and measured. The tasks are- the testing associated with readability- it is the procedure the test whether the texts are readable, next comes the testing associated with findability- it is the procedure to detect whether the site contains valid information or not ("Web Design - The Complete Reference: Chapte r 5: Evaluating Web Sites - Introduction" 2017). The interactivity test involves the proper filing u a form, the form submission is really working or not is tested and verified via this test. In case of execution test, the relevancy of the materials on the website, the website is technically ok or not are measured and taken into consideration. Comparison of the Two Websites in Accordance with the HCI Design Principles JB Hi-Fi is a renowned retail store popular among the Australia and New Zealand citizens. They sell trustworthy, quality electronic goods along with CDs and DVDs. They are the music retail retailers in both Australia and New Zealand, whereas Amazon is quite popular for giving assured customer service all over the world (Floyd et al. 2014). Now they have opened the store in Australia and they are gaining fame, the two retail stores will be compared and contrast in terms of the following parameters- Accumulating customers data: With the help of big data and data mining both the companies collect customers data, in this way they predict what the customers are purchasing, what is their demand and what is their wish list (Isley et al. 2016). JB Hi-Fi is limited to only electronic goods whereas Amazon is focussing on multiple products like books, groceries and they are not limited to electronic goods only. Amazon has greater customer base compared to JB Hi-Fi. Customers personal information storage: Amazon gives customers all the information related to the products that are when the product will be dispatched when the product will be shipped and finally when the product will reach the customer. All the transaction details can be found on their site (Beck and Rygl 2015). The customers can detect the shops quality by means of ratings and feedbacks provided by customers all over the world. JB Hi-Fi is lagging behind on all these aspects. Appraisal for the customers: Amazon provides multiple offers, discounts and also the facility of flash sale to the customers on a variety of products all throughout the year. JB Hi-Fi also offers the same but they only limited to electronic goods, and though they provide attractive offers, the products are really expensive compared to Amazon. Customer service: In terms of return policy, Amazon is considered the best among all the retail stores. Amazon is known to return with a full value. Plus, their frequent flash sales offered on their site are praise-worthy (Gelbrich, Gthke and Hbner 2017). Overall, they offer 24x7 customer satisfaction service. JB HI-Fi does not have the customer base and also they do not provide facilities like Amazon. Mobile Apps: Amazon customers can enjoy the Amazon services on their mobile apps too and their customers can conduct online shopping on the go. JB Hi-Fi customers do not have that luxury. Amazon Go: Amazon also uses the cloud retail technology and is popularly known as Amazon Go'. The Amazon customers can go to the shop, can pick whatever they want and can check out (Beck and Rygl 2015). After the checkout, Amazon delivers the bill and the customers pay the bill online transacting money online. Considering the facts above it can be clearly stated that Amazon is clearly ahead of JB Hi-Fi. Recommendations on How the Websites can be Embellished JB Hi-Fi needs improvement. They need to consider the parameters mentioned above, and they also need to take up the cloud technology like Amazon for good. Amazon has initiated Amazon Go in the USA and is still yet to introduce Amazon Go in Australia, so they need to provide the Amazon Go facility to Australia citizens as soon as possible. Conclusion It can be concluded from the above discourse the mentioned parameters must be considered for current evaluation of a website. This report also compared and contrast JB Hi-Fi and Amazon in details. References Beck, N. and Rygl, D., 2015. Categorization of multiple channel retailing in Multi-, Cross-, and Omni?Channel Retailing for retailers and retailing.Journal of Retailing and Consumer Services,27, pp.170-178. Floyd, K., Freling, R., Alhoqail, S., Cho, H.Y. and Freling, T., 2014. How online product reviews affect retail sales: A meta-analysis.Journal of Retailing,90(2), pp.217-232. Gelbrich, K., Gthke, J. and Hbner, A., 2017. Rewarding customers who keep a product: How reinforcement affects customers' product return decision in online retailing.Psychology Marketing,34(9), pp.853-867. Isley, S.C., Stern, P.C., Carmichael, S.P., Joseph, K.M. and Arent, D.J., 2016. Online purchasing creates opportunities to lower the life cycle carbon footprints of consumer products.Proceedings of the National Academy of Sciences,113(35), pp.9780-9785. Klaus, P., 2013. The case of Amazon. com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT).Journal of Services Marketing,27(6), pp.443-457. Webdesignref.com. 2017. Web Design - The Complete Reference: Chapter 5: Evaluating Web Sites - Introduction. Webdesignref.com. Retrieved 5 September 2017, from https://webdesignref.com/chapters/ch05.htm